Things I wish I knew before pursuing egg retrieval — real costs, providers, the process and how to prepare…

More and more companies are adding egg freezing related benefits to attract top talent. My company recently added a $10K fertility benefit to our health package, and after a motivating phone call from a fellow entrepreneur, Alyssa Atkins, who shared her egg securing journey with me, I decided to pursue it.

The motivation quickly dissipated, when I realized I didn’t know how to start the process — there were major information gaps that prevented me from pulling the trigger — Like…


Sunscreen that fits in your sports bra perfect for running and hiking laniandkai
Sunscreen that fits in your sports bra perfect for running and hiking laniandkai
Pictured above is the Lani & Kai soft launch V1 📷 @sammyslater

As a software product manager, I love pushing code and seeing websites go live. I sold my first software company to a health care operator and now work at BCG Digital Ventures, where fortune 500 companies hire me to build startups for them.

One ice-breaker I often ask my team on projects is:

“You’re launching an online store, one of those Instagram brands… What’s your idea?”

This question is always met with enthusiasm, but how do you actually launch a company like that?

Last year, a few friends and I set out to build a D2C mineral reef-safe sunscreen brand…


How many times have you heard the saying “It’s a Marathon not a sprint?” Drake sings the line, Dr. Phil claims to have invented it, and every company preaches it. I’m confident you’ve said it, or someone has used it on you.

Sam Juraschka

Building ventures and leading teams at BCG Digital Ventures. Co-creator of LaniandKai.com, a healthy reef-safe mineral sunscreen.

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